Apple announced that it will completely replace the LCD screen that has been used in the iPhone from 2007 to the present. OLED screens used in recently released expensive models are not competitive in terms of price, so a model equipped with an LCD screen was released together. The Wall Street Journal has revealed that all Apple iPhone models will use OLED screens from 2020.
Japan Display, Apple’s largest LCD supplier, said in this announcement that it is considering a plan to sell its products to China or Taiwan. Among the companies that Japan Display is considering a new deal, TPK Holdings is known as a company that supplies touch panels for iPhones.
According to recent market research, the reaction of customers to the new iPhone released every year has gradually withered, and it seems that Apple has come up with a new strategy.