Samsung Returns To Top Of The Smartphone Market

Samsung Electronics regained the top spot in the global smartphone market by introducing the Galaxy S24 series. Samsung Electronics regained first place two quarters after losing first place to Apple in the fourth quarter of last year. Samsung Electronics took the lead with 60.1 million units shipped and a 20.8% market share, Apple ranked 2nd with 50.1 million units shipped and a 17.3% market share, and Xiaomi ranked 3rd with 40.8 million units shipped and a 14.1% market share. was recorded. This achievement is analyzed as a result of the success of the AI function installed in the Galaxy S24 series in increasing sales. Global smartphone shipments in the first quarter of 2024 increased 7.8% year-on-year to reach 289.4 million units. Market research firm IDC said that although the smartphone industry has not yet fully recovered, it is showing signs of recovery with shipments continuing to increase for three consecutive quarters.